Brands have never had more retailer data — and never felt more behind on it. Every account ships its own portal, its own export format, its own cadence. By the time the numbers are cleaned and stitched into a deck, the moment to act has usually passed.
Dashboards aren’t decisions
A dashboard tells you what happened. A decision needs three more things: what changed, why it matters, and what to do about it. Most retail reporting stops at the first step, which is why teams can stare at a wall of charts and still miss that one SKU quietly lost distribution in a key region.
The signals that actually matter
For a CPG brand, a handful of changes are worth catching the day they appear:
- Velocity drops at specific stores or regions, before they spread.
- Distribution gaps — authorized stores that stopped ordering.
- Out-of-stocks that POS and inventory disagree about.
- Price or promo execution that doesn’t match what was agreed.
From export to “look at this”
The Retail Intelligence Agent ingests the portal feeds and POS exports across your accounts, normalizes them, and surfaces the handful of changes that need attention now — with enough context to act. Instead of a weekly scramble to build the same report, your team gets a short, prioritized list: this store, this SKU, this much, this is why.
The point isn’t prettier charts. It’s getting from raw retailer data to a decision while the decision still matters.
- retail intelligence
- POS data
- analytics