Field notes for modern CPG teams.
Practical thinking on trade deductions, retail intelligence, customer support, and supply chain — organized around the agents that do the work.
Deductions
Recover cash from chargebacks, shortages, fees, and invalid promo claims.
Revenue Leak How CPG Brands Quietly Lose 1-3% of Revenue to Invalid Deductions
Most trade deductions are never disputed because nobody has time to validate them. Here's how to find the invalid ones and recover the cash.
Disputes A Practical Playbook for Disputing Retailer Chargebacks
What goes into a chargeback dispute packet that actually gets approved, and how to build them faster.
Write-Offs Stop Treating Deduction Write-Offs as Normal
Write-off thresholds quietly bleed margin. Here's how to shrink the leakage without adding headcount.
Retail Intelligence
Turn retailer data, sales movement, and portal activity into what needs attention now.
POS Data Turning Retailer POS Data Into Decisions, Not Dashboards
Most brands drown in retailer data and still miss the signal. Here's how to get to action faster.
Velocity Catching Velocity Problems Before They Cost You the Shelf
Slowing velocity is the leading indicator of a delisting. Here's how to spot it early enough to fix it.
Portals One View Across Every Retailer Portal
Retail Link, RetailLink, Vendor Central, and a dozen others all speak different languages. Here's how to read them as one.
Customer Support
Resolve shopper issues fast and surface the product problems worth fixing.
At Scale Resolving Shopper Issues at Scale Without Losing the Human Touch
How consumer brands handle support volume spikes while keeping resolution quality high.
Insights Your Support Inbox Is the Cheapest Product Research You Have
Every complaint is a data point. Here's how to turn support volume into a prioritized list of things to fix.
Subscriptions Handling Subscriptions and Refunds Without the Churn Spiral
Subscription and refund requests are retention moments in disguise. Here's how to handle them well.
Supply Chain
Catch PO, inventory, and shipment issues before they become retailer penalties.
OTIF Preventing OTIF Penalties Before They Hit the Invoice
On-Time In-Full fines are predictable if you watch the right signals. Here's how to get ahead of them.
Inventory Inventory Visibility When Your Stock Lives in a Dozen Places
DCs, 3PLs, and retailer warehouses each hold a piece of the picture. Here's how to see all of it at once.
PO Watch Monitoring POs and Vendor Updates So Nothing Slips
Purchase orders change constantly. Missing one update can cascade into shorts, penalties, and lost sales.